Definitely, businesses have a moment.
On the one hand, when you fall behind, it will be more difficult to sell because there is already a lot of competence. On the other hand, if you fall ahead, it will be difficult to sell because no one will understand.
For example, there was a digital marketing business that opened back in 2009. At that time, this business was talking about how millennials will use the internet for everything online; however, this was not a reality yet. As a matter of fact, it was very difficult to educate about the importance of digital marketing. In the end, the business closed in about a year.
After three years, the same owner decided to re-open the digital marketing agency. This time, the agency became extremely successful.
In contrast, if we open a digital marketing business now, it will be difficult to sell because there is a lot of competence.
To sum up, don’t look into opportunities where there are already leading companies with years of experience. Contrary, look at the exact timing of new opportunities.