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SEVEN RULES TO CHOOSE YOUR BUSINESS NAME

SEVEN RULES TO CHOOSE YOUR BUSINESS NAME

Rules to name your business

SEVEN RULES TO CHOOSE YOUR BUSINESS NAME.

Truly, you must follow several steps when you set up your business. In fact, each of them is important for certain reasons.

On the one hand, choosing the name of your company can be one of the easiest parts when starting a business, on the other hand, it can be one of the most difficult. We can help if you are struggling to find a good company name.

Here are the Seven rules to choose your business name:

RULE NUMBER 1

Clarity. Do not mix the messages.

In fact, the sounds and style of your brand name should suggest what your brand is dedicated to.

For example, if your brand name is YummyYummy, this suggests food. YummyYummy should not be the name of a financial services company. That, indeed,  would be confusing and would not show commitment.

Furthermore, to achieve clarity, subsequently, build a list of relevant keywords for your industry or niche. For example, if you are creating a financial services company, you may have a list that includes words like “numbers”, “spreadsheets”, “accounting”, or “wealth”.

Just as, having a hodgepodge of relevant words will activate your brain to come up with a relevant name. Consequently, maybe WellWealth came to your name this way.

SEVEN RULES TO CHOOSE YOUR BUSINESS NAME

RULE NUMBER 2

Descriptive

Similarly, just as the name of the brand must be clear, it must also be descriptive.

In fact, the name should describe the industry, attitude, focus, and business goals. This does not mean that the name of your brand should contain the product or service. In contrast, it must capture the essence, experience, and benefits of the brand in an oblique or suggestive way.

For example, Amazon, chose a name that connotes massive growth an all-encompassing service.

SEVEN RULES TO CHOOSE YOUR BUSINESS NAME

RULE NUMBER 3

Memorable. Easy to remember

Without a doubt, the human brain is remarkably bad at remembering names.

Do you know why? In should be noted that the brain stores names in its short term memory or working memory.

In fact, in ordinary life, our working memory can be compared to our computer. The memory keeps active and present for a time the information that we are working on, however,  it has many windows open and the system starts to fail.

Importantly, the disadvantage of working memory is that we cannot keep track of everything at once, so we forget some things.

For that reason, to be memorable, the name of a company or brand must counteract the brain’s tendency to forget.

How is this achieved? This is achieved by anchoring the brand name to another feeling or attitude.

In addition, if the name of your brand can stimulate the type of memory of physical and emotional sensations, then the brain is more likely to remember it.

As an example, here are some suggestions for creating names for memorable companies:

You should create your business name short, at the same time, make it unique, and finally, use familiar words or sounds. 

RULE NUMBER 4

Short

Remarkably, one of the most cited articles in psychology has this casual title: “The Magic Number Seven, Plus or Minus Two.”

In this article, the researchers claim that the brain cannot handle much information at once. Although the final capacity of the brain is virtually unlimited. The brain faces functions to store, process, and retain the information selection bits simultaneously.

Therefore, do not load the brain with a lot of information. A short business name increases the memorable, the fluency of speech and traps people.

As an example, just to mention few business names: Uber, IBM, Buffer, Apple. As mentioned, short is a beauty.

RULE NUMBER 5

Unique

Accordingly, there are neurological reasons why your brand should be unique. As long as it is not very extravagant, a unique brand remains in people’s minds.

However, the commercial reasons for a single brand are even more attractive. Indeed, when a company enters the market, it competes for a place among the minds of the target audience. In fact, if it does not catch your attention, it is doomed.

Moreover, although the brand’s signals increase in the space of digital marketing, the very existence of the brand depends on its unique identity.

Thus, your business will not go up in the ranking or be found in the search engines if you choose a simple word like “spark”, or “hammer.”

Clearly, you must differentiate yourself by creating a completely new word or a combination of words. Despite, do not break the cardinal rules of the Simple, Short, and Memorable.

RULE NUMBER 6

Attractive

Besides, to say that the name of a brand should be “attractive” is pretty simple advice.

Whereas, a brand name should not simply be “attractive” in general, which is difficult to achieve. Alternatively, should be attractive business names, particularly for the brand’s audience.

Then, to reach the perfect mark, you must first consider who you are trying to reach. 

You should ask the questions:

What language do they speak?

What is your style?

What is your age?

What is your income?

Which is your education?

What is your interest?

What are your religious preferences?

 

Also, I recommend not choosing a rudimentary or standard word. Uber is forgiven because it is not a common word. Apple is forgiven because it is huge.

You should make your own hybrid word.

In conclusion, your brand is a product itself. You have to sell it.

Not only, communicate the value, purpose, but also,  identity of your company.

Without a doubt, when you can successfully connect all the points between your audience and your brand, then, you will achieve a real attraction.

RULE NUMBER 7

Available

Importantly, you should make sure your brand name is available.

You can search for the official registered businesses and domains.

Indeed, to find out if your business name has been claimed online, do a simple web search to see if anyone is already using that name. Also, you will need to check whether a domain name or web address is available. You can do this using the WHOIS database of domain names.

Definitely, if it is available, be sure to claim it right away.

Contact Us for a Free Business Consultation today!

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THREE FACTORS for SUCCESS. IF YOU WANT TO START A BUSINESS. Do not be AFRAID. Is in YOUR HANDS.

Three Factors for Success

THREE FACTORS FOR SUCCESS

Three Factors for Success.

I strongly believe that success comes with progress. Working really hard to achieve your goals and then rest does not work. In addition,  you will need to stay alert on new ways to improve your current status.

They are three factors that will drive success in your business, and on everything in your life.

Inspire a Factor for Success

INSPIRE

You can get INSPIRED, and you will be awake to new possibilities. This will allow you to transcend your ordinary experiences and limitations. 

You can get INSPIRED, and you will propel yourself from apathy to possibility.  Furthermore, you will transform the way you perceive your own capabilities. 

I know that inspiration sounds like a supernatural or divine power. However,  as of recent research shows, you can activate, capture, and manipulate your inspiration. 

Phycologists Todd M Thrash and Andrew J. Elliot noted in their study where they state three core aspects of inspiration.

Evocation, transcendence, and approach motivation. 

First, inspiration is evoked spontaneously without intention. Inspiration is also transcendent of our more animalistic and self-serving concerns and limitations. 

Such transcendence often involves a moment of clarity and awareness of new possibilities. As Thrash and Elliot note, “The heights of human motivation spring from the beauty and goodness that precede us and awaken us to better possibilities.” 

Finally, inspiration involves approach motivation. The individual strives to transmit, express, or actualize a new idea or vision. According to Thrash and Elliot, inspiration involves both, being inspired by something and acting on that inspiration.

As you get inspired, you will report higher levels of important psychological resources, including belief in your own abilities, self-esteem, and optimism.

Mastery of your work, absorption, creativity, perceived competence, self-esteem, and optimism are all consequences of inspiration.

Being inspired is not the same as being positive.

Positive thinking will trigger you on an inspired state. In fact, what is really inspiring you is making progress toward your immediate goals.

Inspiration is more related to awakening to something new. Something better, or more important.

If you want to become inspired, set up the optimal circumstances for your inspiration.

Finally, inspiration may not only lead you to achieve more progress on your goals, furthermore,  progress towards goals could also help you reinforce inspiration.

FOCUS

Once you get inspired and you mastered your creativity, then your first decision is to FOCUS. 

They are three main scientifically proven ways to stay FOCUS.

First, keep your mind healthy.

Look for professional help if you have events in your life or regular personal behaviors that distract you.

Hence, take the time to perform your favorite activity. The activity you enjoy. This activity can be yoga, a sport, art, or whatever keeps your mind in an enjoyable state.

Moreover, meditation is highly recommended to maintain a healthy mind. Studies have shown meditation can alter your brain matter by reducing your stress levels. Consequently leads to better mental health and improved decision making. A study published in Consciousness and Cognition, for example, found that meditation training improved cognition. This condition leads to a better mood. In addition,  increases verbal and non-verbal reasoning.  Furthermore, improves capability for manipulating mental information.

Second, keep your body healthy

You should exercise and eat well.

I am not going to recommend any specific workout or diet here. The purpose is not to become a supermodel. The important fact is that you move and you eat natural healthy food.

For instance, a healthy lifestyle you will prepare your mind to stay FOCUS on your goals.

According to Dr. John Ratey, who wrote a book on the impact exercise has on the brain, exercise increases your focus for two to three hours after you finish your workout.

In the same way, exercise increases our confidence in our ability to accomplish challenging things. Entrepreneurs like Steve Jobs and Mark Zuckerberg are key examples of confident leaders who have employed the benefits of exercise.

On the whole, Many entrepreneurs are also regularly advocates for walking throughout the day.

Third, Keep your environment healthy

To start, making a to-do list is great. However, also you might want to get your NOT-TO-DO LIST.

In fact, the NOT-TO-DO-LIST can include all those things you do but are not adding value to your business or your life.

Another way to organize yourself is to declutter.

For example, a workspace that looks like an office supply truck crashed into it will be distracted. 

It takes much less time to get and stay organized.

Think about how frantic and stressed you are when you cannot find something.

Then, of course, you must make an implementation plan, in fact, a to-do and not-to-do list must come from your implementation plan. Quick wins that will help fast track your results must be on the top of your to-do list.

Once again everything that is not adding any value to your implementation plan must go to your not-to-do list.  

 

As Tony Robbins says, energy flows where attention goes. To get what you really want in life, you need a clear goal that has purpose and meaning behind it. Once this is in place, you can focus your energy on the goal. When you learn how to focus your energy, amazing things happen.

Act

ACT

Once you get INSPIRED and FOCUS your energy on your goals, then ACT.

There is no time like the present.

You need to start somewhere, so dig deep.

Find your courage and go for it.

Your goals will never happen if you do not take action.

It may seem scary to take that first leap.

Maybe you are still working on the details or are worried you are not ready.

You must jump in. You will start figuring it out as you go.

INSPIRE, FOCUS and ACT are the three factors for success if you want to start your business, so don’t be afraid, is in your hands NOW!

Contact Us for a Free Consultation today !

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